architecture exposition

Modernism

The technique that they used in that particular piece of art is simplicity; this can allow free flowing ideas get messages across.

 

They would have a pre-printed board with non-reproductive lines that would be placed onto a light that would pass through the lines, a stat camera wouldn’t be able to see the lines when doing Photostats, and this would be used to make posters, magazines and newspapers.

 

The layout board would be placed onto a drawing table, you would need a T-square and a triangle to make sure all your lines were as straight as possible, then you would have a blade called an ‘Exacto blade’.  You then would have a measuring instrument that is called Proportional scale to find out how many lines would fit on the page.

 

There is such a compound called ‘Rubber Cement with bestine’ you would use this to coat the back of the board and the Photostats this is to protect your masterpiece.

 

There is also an alternative method called a ‘waxer’, you would run your Photostats through this machine and it would cover your work with hot wax.

 

Once your work has been completed it would be sent to a place called ‘pre-production house’ and they would get blue lines out of the sheet, they were then over read to check if there was any mistakes, once the editors corrected the mistakes they were shipped off to the printer film and the process would have to be completed in one night.

 

 

Josef Müller Brockmann -1960

This picture looks as if this woman is trying to block out something that is irritating her. The words ‘Weniger Larm’ means ‘less noise’ in English, this could mean that something was so loud it made the cover her ears and try to force herself to stop hearing the noise.

The poster makes me think about times that I was in a situation like that and I’ve tried to block out sounds.

The use of 3 main colours (black, red and white) allows the simplicity to pass the message “less noise” across to the audience.

The colour black represents the elegance of the woman. Red means power, the words are written in red which could show the message is trying to be forced onto the audience. The colour of grey means dull and formal. The combination of all these colours can show that the artist is trying to push their message across, it’s almost as if they are pushing the red words into our faces to make us understand what the meaning of the poster.

 

 

Wim Crouwel – 1957

Wim Crouwel made this poster after Fernand Leger which were supposedly black lines around his images that he made, then Wim Crouwel took those black lines and then adopted them into his own creations.

The use of those black lines show that Wim Crouwel adopted some Fernand legers work, he used these black lines to spell out ‘Leger’ which could be a tribute to Fernand Leger.

 

 

 

 

 

Post Modernism

 

There is various types of software on computers to make posters such as; Photoshop, PowerPoint, Word and Adobe Illustrator.

Post modernism came around in the late 20th century when art was up and coming this sudden rise was caused by modernism. Post modernism is a mixture of different interpretations from different cultures, architecture, imagination, literature and art. It contradicts some aspects of modernism.

Postmodernism is used to describe forms of art and music, people can portray their feelings through postmodernism and get their message across. Everyone can interpret images in different ways.

Each poster could be made for a specific audience, in which only that niche could understand fully what that posters message could be.

 

‘Money can buy you love’ – Barbara Kruger

This poster has around 5-7 layers involved in the creation of this poster. This poster contradicts the saying ‘money cant buy you love’. This could show that postmodernism contradicts modernism.

Most postmodernism images that have been made in the 21st century are mainly made on computers and other devices

 

architect exposition – poster design

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